JIOMART BUSINESS MODEL
JIOMART IS GOING TO OPERATE ON ONLINE TO OFFLINE(O2O) MODEL, WHICH MEANS IT WILL CONNECT WITH LOCAL RETAILERS AND DELIVER GOODS TO THE CUSTOMERS BY PROCURING THEM FROM THE NEAREST STORE LOCATED IN THE CUSTOMER’S VICINITY.
THIS MODEL IS UNLIKE THE WAREHOUSE MODEL USED BY MANY OF THE ONLINE GROCERY PLAYERS LIKE GROFERS AND AMAZON NOW.
THIS VENTURE AIMS TO OFFER FREE EXPRESS GROCERY DELIVERY FROM NEARBY SHOPS AND STORES TO ITS USERS. AND MINIMUM OF 5% DISCOUNT ON THE PRODUCTS.
JIOMART AIMS AT CREATING A WIN –WIN SITUATION BY ORGANIZING THE UNORGANIZED RETAIL SECTOR, HENCE BENEFITTING LOCAL SHOPKEEPERS WHOSE BUSINESSES WERE EARLIER BEING ADVERSELY AFFECTED DUE TO COMPETITIVE PRICING.
JIOMART IS EXPECTED TO EXPERIENCE ACCELERATED GROWTH BECAUSE OF THE COMMERCIAL PACT BETWEEN RELIANCE AND FACEBOOK’S WHATSAPP
JIOMART DESH KI DUKAN” SHOP OF INDIA PROUD OF INDIA”WHERE THE PEOPLE ARE SELF SELLER SELF RETAILER, SELF OWNER SELF CUSTOMER, SELF DISTRIBUTOR SELF WORKERS.
JIOMART GROCERIES WEBSITE IS NOW LIVE AND WILL BE AVAILABLE FOR USERS IN 200 CITIES ACROSS INDIA. THE CITIES INCLUDE DELHI, BENGALURU, CHENNAI AND KOLKATA, AMONG OTHERS.
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