TODAY, COMPANIES LIKE XIAOMI, VIVO, OPPO, REALME, SAMSUNG, JIO AND APPLE SEEM TO BE LEADING IN INDIA.
SO, WHY DID THESE COMPANIES FAIL?
INNOVATION
INDIAN SMARTPHONES COMPANIES DID NOT INNOVATE AS MUCH, WHICH WAS ONE OF THE REASONS FOR THEIR DECLINE.
QUALITY
THE QUALITY WAS COMPARATIVELY LOW, WHEREAS CHINESE COMPANIES OFFERED QUALITY PRODUCTS AT CHEAPER RATES.
PROFIT MARGINS
THEY MAINLY FOCUSED ON INCREASING THEIR PROFIT MARGINS TO MAKE MORE MONEY, WHILE CHINESE COMPANIES OFFERED PRODUCTS AT LOWER PRICES.
RELIANCE JIO 4G
JO 4G WAS OUT QUITE BEFORE THEIR ASSUMPTIONS, WHICH MADE THEIR PHONES INCOMPATIBLE. CHINESE COMPANIES WERE WELL AHEAD.
TODAY, ONLY LAVA SEEMS TO BE DOING WELL, WHILE MICROMAX IS PLANNING TO MAKE A COMEBACK.
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