TOP 10 MARKETING TOOLS FOR BUSINESS
EMAIL 54%
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.
WEBSITE 51%
Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
SOCIAL MEDIA 48%
Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements. The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
MOUTH PUBLICITY 45%
Word-of-mouth marketing (WOM marketing) is when a consumer’s interest in a company’s product or service is reflected in their daily dialogues. Essentially, is it is free advertising triggered by customer experiences and usually, something that goes beyond what they expected. Word-of-mouth marketing can be encouraged through different publicity activities set up by companies, or by having opportunities to encourage consumer-to-consumer and consumer-to-marketer communications. Also called referred to as “WOMM” or “word-of-mouth advertising,” WOM marketing includes buzz, viral, blog, emotional, and social media marketing.
DIRECT MAIL 37%
Direct mail encompasses a wide variety of marketing materials, including brochures, catalogs, postcards, newsletters and sales letters. Major corporations know that direct–mail advertising is one of the most effective and profitable ways to reach out to new and existing clients.
INTERNET ADVERTISEMENT 35%
Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers.
TV, RADIO, PRINT ADS 34%
TV advertising means conveying a message, typically to market a product or service. Television advertising advantages are TV reaches a much larger audience than local newspapers and radio stations, and it does so during a short period of time. It reaches viewers when they’re the most attentive.
PRINT COLLATERAL32%
In marketing and sales, marketing collateral is sometimes considered the collection of media used to support the sales of a product or service. Historically, the term “collateral” specifically referred to brochures or sell sheets developed as sales support tools.
SEO 25%
Search engine optimization is the process of growing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic and the purchase of paid placement.
CONFERENCE AND TRADE SHOWS 23%
Trade Shows. An exhibition for companies in a specific industry to showcase and demonstrate their new products and services. Generally trade shows are not open to the public and can only be attended by company representatives and members of the press.
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