DOMINO’S MARKETING STRATEGY EXTRA OREGANO PACKETS
TOP OF MIND AWARENESS
WHY DOMINO’S PROVIDES YOU WITH EXTRA OREGANO PACKETS?
WELL, THIS IS KNOW AS TOP OF MIND AWARENESS(TOMA)
TOP-OF-MIND AWARENESS (TOMA) IS THE FIRST BRAND, PRODUCT OR SERVICE THAT COMES TO MIND IN A SPECIFIC CATEGORY OR NICHE.
THINK ABOUT IT. WHEN YOU RECEIVE THESE EXTRA SEASONING PACKETS, YOU EITHER PLACE IT ON A SHELF OR IN YOUR REFRIGERATOR.
NOW, WHENEVER YOU OPEN THE SHELF OR THE REFRIGERATOR, THE SEASONING PACKETS COME IN YOUR LINE OF SIGHT AND THEY TRIGGER MEMORIES IN YOUR BRAIN ABOUT THE LAST TIME YOU HAD THAT PIZZA, AND YOU START CRAVING FOR IT YET AGAIN.
THUS, THESE FEW EXTRA SEASONING PACKETS ENSURE THAT AFTER YOU HAVE CONSUMED THE PRIMARY PRODUCT, YOU RE-ORDER IT AGAIN!
ALTHOUGH YOU MAY ALSO HAVE RE-ORDERED THE PIZZA AGAIN EVEN IF YOU HADN’T RECEIVED THE EXTRA OREGANO PACKETS, BUT THE FREQUENCY OF ORDERING GETS MUCH MORE HIGHER WHEN YOU SEE THOSE EXTRA PACKETS LYING AROUND!
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