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DOMINO’S MARKETING STRATEGY EXTRA OREGANO PACKETS

 

DOMINO’S MARKETING STRATEGY EXTRA OREGANO PACKETS


TOP OF MIND AWARENESS

WHY DOMINO’S PROVIDES YOU WITH EXTRA OREGANO PACKETS?

WELL, THIS IS KNOW AS TOP OF MIND AWARENESS(TOMA)

TOP-OF-MIND AWARENESS (TOMA) IS THE FIRST BRAND, PRODUCT OR SERVICE THAT COMES TO MIND IN A SPECIFIC CATEGORY OR NICHE.


THINK ABOUT IT. WHEN YOU RECEIVE THESE EXTRA SEASONING PACKETS, YOU EITHER PLACE IT ON A SHELF OR IN YOUR REFRIGERATOR.

NOW, WHENEVER YOU OPEN THE SHELF OR THE REFRIGERATOR, THE SEASONING PACKETS COME IN YOUR LINE OF SIGHT AND THEY TRIGGER MEMORIES IN YOUR BRAIN ABOUT THE LAST TIME YOU HAD THAT PIZZA, AND YOU START CRAVING FOR IT YET AGAIN.


THUS, THESE FEW EXTRA SEASONING PACKETS ENSURE THAT AFTER YOU HAVE CONSUMED THE PRIMARY PRODUCT, YOU RE-ORDER IT AGAIN!

ALTHOUGH YOU MAY ALSO HAVE RE-ORDERED THE PIZZA AGAIN EVEN IF YOU HADN’T RECEIVED THE EXTRA OREGANO PACKETS, BUT THE FREQUENCY OF ORDERING GETS MUCH MORE HIGHER WHEN YOU SEE THOSE EXTRA PACKETS LYING AROUND!

 

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DOMINO’S STRATEGY IN INDIA

DOMINO’S STRATEGY IN INDIA
IN 1996, DOMINO’S OPENED IT’S FIRST STORE IN DELHI. WE KNOW INDIANS ARE PRICE CONSIOUS THEY SAW VALUE FOR MONEY.
DOMINO’S ALWAYS PUTTED A LOW BASE PRICE IN INDIA. THAT’S WHY DOMINOS IS THE FAVOURITE FOOD CHAIN OF THE MIDDLE CLASS FAMILIES.

DOMINO’S OFFER FREE DELIVERY AT HOME.
DOMINO’S ACHIEVED FIRST MOVER ADVANTAGE IN THE FIELD OF TECHNOLOGY.
ORDERING – DISTRIBUTION – TRACKING – DELIVERY – COMPLAINT RESOLUTION.

DOMINO’S PIZZA ARE AVAILABLE IN DIFFERENT SIZES(SMALL, MEDIUM, LARGE AND IN DIFFERENT VARITIES EXTRA CHEESE, CRUST, THIN).

DOMINO’S ALWAYS PROVIDE OFFERS AND DISCOUNTS ON INDIAN FESTIVALS LIKE DIWALI, HOLI, REPUBLIC DAY ETC. IT’S LOOK LIKE IT’S AN INDIAN COMPANY.
DELIVERY BOYS, STAFF MEMBERS ARE ALWAYS GIVEN AWARDS APPRECIATION & INCENTIVES THEY ARE ALWAYS HAPPY.
DOMINO’S BECAME A YOUNGESTERS HUB NOWADAYS.. 

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DOMINO’S MARKETING STRATEGY

DOMINO’S MARKETING STRATEGY
DOMINO’S PIZZA COMES WITH A 30- MINUTES GUARANTEE FROM THE TIME AN ORDER IS PLACED. IF THE TIME TAKEN IA MORE THAN 30 MIN. THE PIZZA COMES FREE IF IT COSTS UNDER RS 300.

PEOPLE STARTED ORDERING PIZZA FROM DOMINO’S WITH THE MOTIVE OF GETTING FREE PIZZA ANY HOW IF DELIVERY BECOMES LATE.

DOMINO’S ALSO ADVERTISED THIS 30 MIN DELIVERY SCHEME IN THE FAMOUS COMEDY FILM “PHIR HERA PHERI”.

THE BRAND IS VERY ACTIVE ON ALL THE POPULAR SOCIAL MEDIA PLATFORMS AND IS SEEN ENGAGING WITH CUSTOMERS OVER THEIR FEEDBACK.

DOMINO’S PIZZA IN INDIA IS DOMINATING THE MARKET. WITH A 70% SHARE OF THE PIZZA MARKET AND THEY ARE CLEARLY IN FIRST PLACE.

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