DOMINO’S STRATEGY IN INDIA
IN 1996, DOMINO’S OPENED IT’S FIRST STORE IN DELHI. WE KNOW INDIANS ARE PRICE CONSIOUS THEY SAW VALUE FOR MONEY.
DOMINO’S ALWAYS PUTTED A LOW BASE PRICE IN INDIA. THAT’S WHY DOMINOS IS THE FAVOURITE FOOD CHAIN OF THE MIDDLE CLASS FAMILIES.
DOMINO’S OFFER FREE DELIVERY AT HOME.
DOMINO’S ACHIEVED FIRST MOVER ADVANTAGE IN THE FIELD OF TECHNOLOGY.
ORDERING – DISTRIBUTION – TRACKING – DELIVERY – COMPLAINT RESOLUTION.
DOMINO’S PIZZA ARE AVAILABLE IN DIFFERENT SIZES(SMALL, MEDIUM, LARGE AND IN DIFFERENT VARITIES EXTRA CHEESE, CRUST, THIN).
DOMINO’S ALWAYS PROVIDE OFFERS AND DISCOUNTS ON INDIAN FESTIVALS LIKE DIWALI, HOLI, REPUBLIC DAY ETC. IT’S LOOK LIKE IT’S AN INDIAN COMPANY.
DELIVERY BOYS, STAFF MEMBERS ARE ALWAYS GIVEN AWARDS APPRECIATION & INCENTIVES THEY ARE ALWAYS HAPPY.
DOMINO’S BECAME A YOUNGESTERS HUB NOWADAYS..
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