IPL MARKETING STRATEGY
IPL HAS BECOME ONE OF THE MOST VALUABLE BRANDS INDIA CREATED IN A VERY SHORT SPAN OF TIME, 10 YEARS
IPL IS ALSO THE BIGGEST PLATFORM FOR ADVERTISING AND PROMOTING BRANDS WHICH IS CLEARLY VIEWABLE DURING THE EVENT.
THE MATCH TIME ARE KEPT AT 8 PM SO THAT IS BECOMES CONVENIENT FOR EVERYONE.
USE OF SOCIAL MEDIA
ALL THE TEAMS HAVE A FACEBOOK PAGE, INSTAGRAM PAGE, TWITTER HANDLE IN ORDER TO MAINTAIN THEIR PRESENCE ALL OVER THE DIGITAL WORLD.
CELEBRITIES LIKE SHAH RUKH, PREITY, AKSHAY, KATRINA, HRITHIK HAD BEEN A SOURCE WHICH PROVIDED A LOT OF GLAM TO IPL PROMOTION.
IF YOU LOOK AT THE FACEBOOK PAGE OF EACH IPL TEAM, YOU WILL FIND LIVE COURAGE OF THEIR BEHIND THE SCENES STORIES.
WITH THIS TOURNAMENT COMES A HIGHER LEVEL OF INFLUENCER MARKETING. EVERY PLAYER IS ENGAGED IN INFLUENCER MARKETING STUNT
IPL IS WELL KNOWN FOR IT’S ATTRACTIVE NEW CAMPAIGNS EVERY YEAR. GAME BANAYAGA NAME ETC.
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