DOMINO’S MARKETING STRATEGY
DOMINO’S PIZZA COMES WITH A 30- MINUTES GUARANTEE FROM THE TIME AN ORDER IS PLACED. IF THE TIME TAKEN IA MORE THAN 30 MIN. THE PIZZA COMES FREE IF IT COSTS UNDER RS 300.
PEOPLE STARTED ORDERING PIZZA FROM DOMINO’S WITH THE MOTIVE OF GETTING FREE PIZZA ANY HOW IF DELIVERY BECOMES LATE.
DOMINO’S ALSO ADVERTISED THIS 30 MIN DELIVERY SCHEME IN THE FAMOUS COMEDY FILM “PHIR HERA PHERI”.
THE BRAND IS VERY ACTIVE ON ALL THE POPULAR SOCIAL MEDIA PLATFORMS AND IS SEEN ENGAGING WITH CUSTOMERS OVER THEIR FEEDBACK.
DOMINO’S PIZZA IN INDIA IS DOMINATING THE MARKET. WITH A 70% SHARE OF THE PIZZA MARKET AND THEY ARE CLEARLY IN FIRST PLACE.
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